Social commerce is more than just a trend – it’s fundamentally changing the way we shop. With the launch of the TikTok Shop in Germany, this topic has gained even more urgency. The ZDF WISO program explored this development and invited me to share insights on the opportunities and risks of this new form of …
Social Commerce is more than just a trend—it’s a revolution in e-commerce. While many businesses still underestimate the potential of social media for direct sales, the Otto Group is strategically embracing Social Commerce. In an interview with ONEtoONE, the company explains why this approach is crucial for the future of retail and how they are …
This blog post is based on the article “Social Commerce Revolutionizes Electronic Commerce” by Victoria Frings and Prof. Dr. Richard C. Geibel, published in the proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023). The article explores how social commerce – the integration of social media and e-commerce – is revolutionizing online retail. With a …
The e-commerce market has experienced impressive growth in recent years, but market saturation presents new challenges for businesses. At the same time, consumers are increasingly seeking interactive, personalized shopping experiences. Social commerce, the use of social media to sell products and services, offers a promising solution. In this article, we explore the roles of Instagram …
Whether it’s social selling or social commerce, combining social platforms with sales has been proven to boost revenues, as studies confirm. Leveraging social networks as sales and lead channels has become the gold standard in sales. Statista data highlights the growing importance of selling products directly or indirectly via social media platforms, unlocking significant revenue …
A recent study by the Research Center for Retail Management at the University of St. Gallen, conducted by Thomas Rudolph, Nora Kralle, Tim-Florian Gerlach, and Ewald Bierbaum, provides fascinating insights into internet usage in Switzerland and reveals the most popular online retailers of 2024. Particularly noteworthy: Chinese platforms like Temu and Shein are gaining significant …
“What made us successful in the past will make us successful in the future.” With these words, Co-CEO Robert Gentz introduced Zalando’s new business strategy. Alongside its 2023 financial results, the company unveiled ambitious plans for 2024, guided by the motto “Double Down.” The goal is to build on past successes while focusing sharply on …
We’re excited to announce that the official video from the International Scientific Practical Conference (ISPC) 2024 is now available! This year’s conference focused on the future of e-commerce, digital management, and digital health. The ISPC brought together top experts and practitioners from these fields to discuss innovative approaches and emerging trends. Video Highlights: The video …