Tag: DigitalShopping

Social Commerce Social Commerce: The Future of Shopping Is Social, Seamless, and Instant

Social Commerce: The Future of Shopping Is Social, Seamless, and Instant

Online shopping is no longer a linear process. Today, consumers discover products in seconds—not via webshops, but through their social media feeds. A tap on a video, a swipe, and a spontaneous impulse buy. Welcome to the world of Social Commerce, where social media, e-commerce, and artificial intelligence merge into a seamless new shopping experience. …

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General Zalando’s “Holy Grail”: Where Inspiration Meets E-Commerce

Zalando’s “Holy Grail”: Where Inspiration Meets E-Commerce

“What made us successful in the past will make us successful in the future.” With these words, Co-CEO Robert Gentz introduced Zalando’s new business strategy. Alongside its 2023 financial results, the company unveiled ambitious plans for 2024, guided by the motto “Double Down.” The goal is to build on past successes while focusing sharply on …

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