Tag: DigitalRetail

General AI in Sales: How Intelligent Sales Apps Are Transforming Retail

AI in Sales: How Intelligent Sales Apps Are Transforming Retail

Artificial Intelligence (AI) is reshaping sales processes across industries. Especially in retail, AI-powered sales applications enable more efficient workflows, personalized customer experiences, and data-driven decision-making. A project concept developed for Möbel Höffner illustrates how digital innovation can enhance field sales through AI, AR, and CRM integration. Project Concept: An AI-Powered Sales App The project focuses …

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General Kaufland Marketplace as a European E-Commerce Alternative

Kaufland Marketplace as a European E-Commerce Alternative

Global e-commerce is dominated by a small number of international giants. While these platforms offer scale and efficiency, they often operate with standardized processes that leave little room for local market needs, European regulations, and fair competitive conditions. Against this backdrop, Kaufland is positioning itself as a European e-commerce alternative, aiming to build a powerful …

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General Agentic Commerce: The Next AI-Driven E-Commerce Shift

Agentic Commerce: The Next AI-Driven E-Commerce Shift

In the rapidly evolving world of digital retail, a new paradigm is forming that could redefine how consumers shop online: Agentic Commerce. Unlike traditional e-commerce models where humans browse, compare, and purchase products, agentic commerce introduces autonomous AI agents that act on customers’ behalf — interpreting preferences, navigating options, and even completing transactions with minimal …

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General In-Chat Shopping: Why AI-Driven Chat Is Becoming the Next Major E-Commerce Platform

In-Chat Shopping: Why AI-Driven Chat Is Becoming the Next Major E-Commerce Platform

Traditional e-commerce is undergoing a fundamental shift. What once happened through online shops and product listings is increasingly moving into AI-powered chat environments. With concepts like ChatGPT Shopping and integrated conversational checkout, a completely new way of buying is emerging — directly within the chat interface, with product recommendations, comparisons and seamless purchase flows happening …

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