Tag: DigitalInnovation
Social Commerce
 
/
Social Commerce: Revolutionizing the Future of E-Commerce

Social Commerce: Revolutionizing the Future of E-Commerce

This blog post is based on the article “Social Commerce Revolutionizes Electronic Commerce” by Victoria Frings and Prof. Dr. Richard C. Geibel, published in the proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023). The article explores how social commerce – the integration of social media and e-commerce – is revolutionizing online retail. With a …

Weiterlesen … Read More
Social Commerce
 
/
Social Commerce: The Future of Online Shopping?

Social Commerce: The Future of Online Shopping?

The e-commerce market has experienced impressive growth in recent years, but market saturation presents new challenges for businesses. At the same time, consumers are increasingly seeking interactive, personalized shopping experiences. Social commerce, the use of social media to sell products and services, offers a promising solution. In this article, we explore the roles of Instagram …

Weiterlesen … Read More