Tag: CustomerExperience

General Emotional Shopping Experience: How E-Commerce Is Losing Its Magic

Emotional Shopping Experience: How E-Commerce Is Losing Its Magic

Online shopping used to feel like an adventure. People clicked through stores with curiosity, discovered unexpected items, and felt inspired. Today, however, digital shopping has become a routine task — efficient, yes, but stripped of emotion. A new study by tech company Criteo confirms this shift: 76% of consumers now describe online shopping as “functional …

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General Packaging as a Strategic Asset in E-Commerce

Packaging as a Strategic Asset in E-Commerce

In the rapidly evolving world of e-commerce, packaging is no longer just a protective shell for products. It has become a strategic asset that plays a crucial role in brand identity, sustainability efforts, and enhancing customer satisfaction. With online shopping booming and consumer awareness rising, companies must rethink their packaging strategies to stay competitive and …

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