Project partners

This section lists all projects and project partners who have been working with digital management students as part of their studies.

Companies	Project
	Business field analysis in personal injury management
	Introductory concept for Compounder
	1. Cross-platform content marketing using the example of the E-Commerce Institute Cologne 2. B2B Acquisition of new customers and professional external presentation of a research institute
	Requirements and challenges of strategic social media monitoring as a tool for analyzing user behaviour
	Integration of the IBM Watson Chatbot System at the E-Commerce Institute Cologne
	1. Development of B2C social media strategy 2. Returns analysis of e-commerce shops
	Development of a communication strategy for the "Kulzer Mobile Academy" in combination with a "virtual trade fair" (online/social media/analogue)
	The relevance of digital payment methods in the insurance industry – a market analysis
	Postando postcard app - what's next?
	Competitive analysis, strategic product positioning and acquisition concept for consulting services in the field of IT change management
	1. Development of an e-business sales strategy for WISAG Gebäudereinigung 2. Digitalization of business initiation processes through Landigpage and configurator for Wisag Gebäudereinigung 3. Development of a content management system for Wisag Gebäudereinigung