ISPC 2023: Program of the Conference
We are pleased to announce that the conference program for the 3rd “International Scientific-Practical Conference (ISPC 2023)” is online! On 25. November 2023, the partner institutions East European University (EEU, Georgia), E-Commerce Institute (Cologne, Germany) and Adelphi University (New York, USA) are jointly organizing this annual conference on “Digital Management to Shape the Future” as a hybrid event.
ISPC 2023 promises to be an inspiring forum where innovation and collaboration come together to present the latest findings and developments in various scientific and practical fields. This conference is further strengthened by the welcome development of the addition of further key partners.
Together we will open the doors to new horizons of innovation and scientific dialog. Below you will find all the relevant information you need to best prepare for this important event. Please save the date and don’t miss the chance to be part of ISPC 2023 and actively participate in this intensive exchange of ideas and insights.
Program of the conference
The ISPC 2023 program has been coordinated and compiled between the conference partners. In the agenda below you will find all the important information to participate in the respective sessions. Participation in the conference is free of charge and possible without registration! We look forward to your participation.
Date: 25. November 2023
Format: Hybrid Conference
Conference languages: English, Georgian (Simultaneous translation)
Download the Agenda: Agenda ISPC 2023d German Time
9:30 – 10:00 h Opening of the conference:
Zoom-Link: https://us02web.zoom.us/j/86902602136
Meeting ID: 869 0260 2136 no Passcode
Prof. Dr. Shalva Machavariani
Co-Organizer of the Conference, Vice-rector in Science Affairs,
East European University, Georgia
Prof. Dr. Richard C. Geibel
Co-Organizer of the Conference, Director of E-Commerce Institute
Professor of Business Administration at IU International University, Cologne, Germany
Welcome Speeches:
Dr. Kakhaber Lazarashvili
Rector, East European University, Georgia
Dr. David Cherkezishvili
Head of the Academic Council, East European University, Georgia
Dr. Vladimer Papava
Academician-Secretary of the Georgian National Academy of Sciences, Georgia
Session I: Digitalization in Education
Moderator: Prof. Dr. Giorgi Ghaghanidze, Dean of the Faculty of Economics and Business, Tbilisi State University
Link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09
Meeting ID: 882 9448 2902, Passcode: 087566
|
German time |
Agenda |
|
10.00- 10.25 |
Nugzar Todua, Nia Todua, Tbilisi State University, Georgia The Influence of Digital Media Marketing Activities on Healthcare Consumer Behavior |
|
10.25 – 10.50 |
Lela Tsitashvili, Mariami Kenchoshvili, Samtskhe-Javakheti State University, Georgia; Batumi Shota Rustaveli State University, Georgia Digitalization in education-new opportunities and risks |
|
10.50 – 11.15 |
Tatia Gherkenashvili, Shalva Machavariani, East European University, Georgia Study of Innovative Approach for Implementing Personnel-fit Organizational Culture at Universities and the Role of Digitalization |
|
11.15 – 11.40 |
Lia Kvirchishvili, East European University, Georgia The Evolving Workforce: Technological Advancements and their Impact on Employee Skills and Characteristics |
|
11.40 – 11.50 |
Coffee Break |
|
11.50 – 12.15 |
Inga Gabisonia, Marine Khubua, Maia Aghaia, Sokhumi State University, Georgia Aspects of using distance learning platforms in digital education |
|
12.15 – 12.40 |
Rusudan Seturidze, Tbilisi State University, Georgia Enhancing Economic Growth through Digital Technologies: A Focus on Customs Risk |
|
12.40 – 13.05 |
Marine Natsvaladze, Tbilisi State University, Georgia The New Institutional Economics and Digitalization |
|
13.05 – 13.30 |
Vasil Kikutadze, Tamta Lekishvili, East European University, Georgia Digitalization and International Collaborations in Higher Education: Fostering a Global Academic Community |
|
13.30 – 14.00 |
Lunch Break |
|
14.00 – 14.25 |
Laçin Serra Ateş, Fresenius University of Applied Sciences, Germany The Impact of Cultural Differences on Consumer Behavior in Individualist and Collectivist Societies: A Study of Advertising Effectiveness and Brand Loyalty in Germany and Turkey |
|
14.25 – 14.50 |
Lia Kozmanashvili, Tbilisi State University, Georgia Development of digital economy and tax system of Georgia |
| 14.50 – 15.15 |
Leri Nozadze, Samtskhe-Javakheti State University, Georgia Cost-effective Start-ups in the Conditions of Digital Technologies |
| 15.15 – 15.45 |
Conference wrap up / Closing remarks Please, switch to the Session II: Session II Zoom Link
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Session II: Digitalization in Business
Zoom link: https://us02web.zoom.us/j/86902602136
Meeting ID: 869 0260 2136 no Passcode
Moderator: Prof. Dr. Richard Geibel, Director of E-Commerce Institute, IU International University, Germany
|
10.00 – 10.25 |
Victoria Frings, Richard C. Geibel, E-Commerce Institute, Germany; IU International University, Germany Social Commerce revolutionizes digital commerce |
|
10.25 – 10.50 |
Mia Alikhah, Jan Baumann, Christian Schlicht, Richard C. Geibel, Reginal Court Cologne, Germany; E-Commerce Institute, IU International University, Germany The Digitalization of the German Legal System from the Perspective of a Regional Court |
|
10.50 – 11.15 |
Jonas Polfuß, IU International University, Germany |
|
11.15 – 11.40 |
Ulrich Arnold, Richard C. Geibel, GKV Informatik, Germany; E-Commerce Institute, IU International University, Germany Opportunities of Digitalization to Shape the Future in the German Healthcare Market |
|
11.40 – 11.50 |
Break |
|
11.50 – 12.15 |
Markus vom Scheidt, Vanessa Hering, Alina Holle, Ulrich Arnold, Richard C. Geibel, GKV Informatik, Germany; E-Commerce Institute; IU International University, Germany Digital Applications from a large IT Service Provider to improve electronic Healthcare |
|
12.15 – 12.40 |
Noah Bilski, Ruth Geibel, Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, Germany; msg systems AG, Germany The BMUV’s “Sustainable Digitization” Community – Intention, Structure and Progress |
|
12.40 – 13.05 |
Ode Plätke, Richard C. Geibel, E-Commerce Institute, Germany; IU International University, Germany The Use of Artificial Intelligence for Idea Generation in the Innovation Process |
|
13.05 – 13.30 |
Manuel Etzkorn, Christian Tuschner, Felix Krauss, Harald von Korflesch, University of Koblenz, Germany An organizational reference model for Service Management on the Smart Factory’s Shop Floor |
|
13.05 – 13.30 |
Lunch break |
| 14.00 – 14.25 |
Charles Richard Baker, Adelphi University, New York, USA Digitalization of accounting firms |
| 14.25 – 14.50 |
Tea Munjishvili, Teona Shugliashvili, David Sikharulidze, Shota Shaburishvili, Leila Kadagishvili, Maritime University of Szczecin, Poland, Tbilisi State University, Georgia; Ludwig Maximilian University, Germany; East European University, Georgia; Tbilisi State University, Georgia AI-powered platform of enterprise financial stability analytics |
| 14.50 – 15.15 |
Luisa Schönig, E-Commerce Institute, Germany Transitioning into Hybrid Work Models: An Analysis of Performance Success Factors |
| 15.15 – 15.45 |
Conference wrap up / Closing remarks Prof. Dr. Richard Geibel, Prof. Dr. Shalva Machavariani, and session moderators
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Session III: Digitalization in Society
Zoom link: https://zoom.us/j/91630477025?pwd=NGtaV3BLMkUvQ0J5YUw2YS84UnJ0dz09
Meeting ID: 846 9783 9294, Passcode: 306046
Moderator: Dr. Giorgi Tavadze, Head of Varlam Cherkezishvili Centre for Interdisciplinary Studies, East European University
|
10.00 – 10.25 |
Mariam Tvaradze, East European University, Georgia The importance of digital management for small and medium-sized wine producing companies in Georgia |
|
10.25 – 10.50 |
Givi Bedianashvili, Tbilisi State University, Georgia The Cultural Factor of Digital Entrepreneurship in the Context of Economic Growth |
|
10.50 – 11.15 |
Elene Dundua, International Black Sea University, Georgia Digital Marketing and Corporate Social Responsibility: Strategies for Brand Building and Stakeholder Engagement |
|
11.15 – 11.40 |
Zviad Gabisonia, Business and Technology University, Georgia The new law of Georgia on e-commerce-opportunities and challenges |
|
11.40 – 12.05 |
Natia Kakhniashvili, Tbilisi State University, Georgia Digitalization of Georgia’s Banking Sector |
|
12.05 – 12.15 |
Coffee Break |
|
12.15 |
Please, switch to the Session I or Session II and follow corresponding Session’s agenda. |