How to Succeed with Amazon Sales: 2 Strategies That Actually Work

You want to finally generate sales with your Amazon store – but nothing’s happening? You’re not alone. Many sellers start off motivated, invest in their products and listings – and still don’t see any results. That’s exactly what happened to Kathleen Elkins, who only made four sales in her first five months on Amazon. In this post, we’ll show you two proven e-commerce strategies to help you increase your Amazon sales and build long-term success: smart use of Amazon Ads and leveraging the TikTok Shop.

Gain Visibility with Amazon Ads

A well-optimized product listing alone is no longer enough. Without targeted advertising, your product will remain invisible – especially if you have fewer than 10 reviews. That’s where Amazon Sponsored Products come in.

Why Amazon Ads are essential:

• Increased visibility in search results

• Build trust through initial clicks and purchases

• Boost sales and clear out inventory faster

Amazon coach Tyler Walter recommends starting with a weekly ad budget of around $700. The goal should be a return on ad spend (ROAS) of at least 2–3 – meaning every dollar spent should generate $2–3 in revenue.

Product reviews are a key factor. New listings need fast conversions to reach 10+ reviews, which is when organic visibility and buyer trust truly kick in. Amazon Ads can accelerate that process.

Drive Sales through TikTok Shop

If you’re only selling on Amazon, you’re leaving money on the table. TikTok Shop is a fast-growing e-commerce platform with high engagement and viral potential – especially for visually appealing products.

Benefits of TikTok Shop:

• Far less competition than on Amazon

• Viral marketing via creator collaborations

• In-app purchases streamline the checkout process

Marketing expert Eugene Khayman recommends a multi-platform approach. While Amazon relies on performance-driven ads, TikTok thrives on creative storytelling. Combining both platforms strategically boosts brand awareness and revenue.

Learn from the Best: Mentors & Communities

Another key success factor is learning from experienced sellers. Communities like “Million Dollar Sellers” or mastermind groups provide insights, support, and motivation – especially during challenging times.

Why joining a seller community pays off:

• Practical knowledge on Amazon SEO, PPC, and scaling

• Mentorship from 6- or 7-figure Amazon sellers

• Honest feedback and shared experiences

This helps you avoid beginner mistakes and grow your business faster and more sustainably.

Conclusion: How to Boost Your Amazon Sales

Success on Amazon takes more than just a good product. Visibility through Amazon Ads, social proof via reviews, and an extended strategy with TikTok Shop are essential pillars of a modern e-commerce approach.

Your 5-step plan to boost Amazon sales:

1. Launch Amazon Ads – start with $700/week

2. Aim for at least 10 product reviews early

3. Optimize listings with SEO, top visuals, and A+ Content

4. Use TikTok Shop to reach new audiences

5. Join a seller community for support and growth

👉 Want to learn more about platform strategies, FBA tips, and performance marketing in e-commerce? Stay tuned here on the Ecommerce Institute blog.