Author: Vera Gribkova

General AI vs. machine learning vs. data science: How to choose

AI vs. machine learning vs. data science: How to choose

  Image source: Pixabay   Recent advancements in artificial intelligence (AI) have made the technology more accessible in everyday use, thrusting AI to the forefront in nearly every industry. Executives want to know how they can use AI to optimize and streamline operations, grow their businesses, and increase revenue. Employees want to know how AI …

Weiterlesen … Read More

Chatbot GPT-4: 5 ways it can help your digital transformation

GPT-4: 5 ways it can help your digital transformation

Image source: Pixabay   While artificial intelligence (AI) has been gaining momentum for the past few decades, large language models (LLMs) like GPT-4 have created an explosion of interest from users wondering how they can support digital transformation. As a result of this popularity, Reuters predicts that the ChatGPT deep learning stack, upon which GPT-4 was based, will generate …

Weiterlesen … Read More

Chatbot AI in customer communication

AI in customer communication

Reasons why an AI chatbot should be integrated into customer communication – successful examples from practice   AI chatbots are on the rise – but what’s behind the “AI”? An AI chatbot is an application that uses artificial intelligence (AI) to converse with humans in natural language. Users can ask questions in a chat window …

Weiterlesen … Read More

General Why the chip race is heating up

Why the chip race is heating up

Image source: Pixabay   Microchips aren’t just in phones and computers. Today, these little pieces of silicon lie beneath the hood of everything from hairdryers and washing machines to electric vehicles and fighter jets. As a result, they’re absolutely critical to the global economy and nations are now realising that the countries with the smartest …

Weiterlesen … Read More

Entrepreneurship The importance of brand recognition

The importance of brand recognition

Starting point When we started to create our first e-commerce startup in August 2022, our mission was clear: We want to help the great startups of our country & their innovative products to get more exposure and make them more easily accessible to the end customers. With the launch in November 2022 of “CxS – …

Weiterlesen … Read More

General 14 Trends That Will Define Marketing in 2023

14 Trends That Will Define Marketing in 2023

Image source: Pixabay   Marketing is a dynamic and ever-changing field, and businesses that don’t keep up with the latest trends risk getting left behind. As we head into 2023, there are several significant changes taking place that will shape the marketing environment. Vericast has identified 14 trends that will shape marketing in the coming …

Weiterlesen … Read More

General Digital transformation: How to teach the language of change

Digital transformation: How to teach the language of change

Image source: Pixabay   Digital transformation involves rethinking how technology, processes, and people work together to pursue new business models and revenue streams. But too often, leaders focus primarily on the technology leg of this three-legged stool. Granted, technology is core to the transformation and needs its share of airtime, but processes and people must …

Weiterlesen … Read More

General Employee engagement: Why it matters

Employee engagement: Why it matters

Image source: Pixabay   While heading off to school recently, my seven-year-old grandson turned to his mother and said, “Mommy, I am tired of learning.” He’s not alone. Data suggests 18 million K-12 students in America are also “disengaged” – aka bored – with their education. Imagine if that trend of disengagement continued into the workforce. As …

Weiterlesen … Read More

Digital Management How ChatGPT Will Impact Digital Marketing

How ChatGPT Will Impact Digital Marketing

Image source: Pixabay   It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also started to influence digital marketing. …

Weiterlesen … Read More

Digital Management Hybrid work: Culture change required

Hybrid work: Culture change required

Image source: Pixabay   A successful hybrid work model means updating traditional notions of workplace culture. Here’s how to build an environment that supports collaboration, productivity, and employee engagement. Hybrid work has set new standards in the workplace. But many companies have not realized the full potential of a hybrid environment, primarily because they are …

Weiterlesen … Read More

Digital Management Digital Marketing Strategies That Can Improve Customer Retention

Digital Marketing Strategies That Can Improve Customer Retention

Image source: Pixabay   What happens if you gain 10 new customers but lose 20 from your existing client base? The net result clearly isn’t positive, and if the trend continues, your company’s market share will shrink. Even if your net results were break-even, the business isn’t growing its revenue. In the long term, this …

Weiterlesen … Read More

General Artificial intelligence and video: 3 business benefits

Artificial intelligence and video: 3 business benefits

Image source: Pixabay   These days, artificial intelligence (AI) is everywhere. Programs like ChatGPT have taken the world by storm, highlighting the demand for AI-driven capabilities across a broad range of industries. But for those in the security field, AI – in the form of video analytics – has been a fact of life for …

Weiterlesen … Read More

Digital Management ChatGPT and beyond: AI and the customer experience

ChatGPT and beyond: AI and the customer experience

Image source: Pixabay   Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts, social media posts, product descriptions, and imagery. ChatGPT is one such generative AI tool. It leverages a combination of deep neural …

Weiterlesen … Read More

Digital Management 3 technologies that boost organizational resilience

3 technologies that boost organizational resilience

Image source: Pixabay   When planning for 2023, many business leaders based their decisions on one core goal: building a resilient business model. And amidst an economic downturn and continuing recovery from the pandemic, today’s CIOs have plenty of challenges to contend with. Customer retention, employee engagement, and IT bandwidth are three issues holding back …

Weiterlesen … Read More

Event E-Commerce Week 2023

E-Commerce Week 2023

4 days of pure e-commerce   At E-Commerce Week, learn the most successful strategies of well-known online experts, exchange secret tactics for more leads, customers, and sales, and tell industry leaders about the challenges you and your online business are currently facing. For one week, from March 20 to March 23, you can expect over …

Weiterlesen … Read More

E-Commerce Realizing the full potential of customer data

Realizing the full potential of customer data

Image source: Pixabay   To be successful in retail and e-commerce in the long term, you need to know what your customers want and respond to them in a targeted way. Although numerous data sources promise insights, their full potential is not so easy to tap. IBM iX explains why Customer Data Platforms (CDPs) are …

Weiterlesen … Read More

Event Sustainability as a success factor: Innovative ways to transform

Sustainability as a success factor: Innovative ways to transform

  Learn from experts how to make your organization sustainable and future-proof, and how innovative technologies and business models can help. Learn from best practices and thought leaders on how to prepare your organization for the challenges of the 21st century. The Sustainability Summit is a premier conference focused on sustainability and business transformation. The …

Weiterlesen … Read More

Chatbot 9 ways ChatGPT will help CIOs

9 ways ChatGPT will help CIOs

Image source: Pixabay   You’ve probably had a conversation about ChatGPT recently; maybe you’ve even played around with this buzzed-about new AI tool. ChatGPT reportedly reached 100 million users in January. We decided to ask our community of experts how they envision this tool helping CIOs and IT leaders tackle challenges big and small. Tod Loofbourrow, CEO …

Weiterlesen … Read More

Career How to ask for a raise in an economic downturn

How to ask for a raise in an economic downturn

Image source: Pixabay   The economic situation since the pandemic has not improved, thanks to supply chain issues, inflation, continued jolts in the stock market, and the prolonged Russian-Ukraine conflict. Given the grim circumstances, organizational leaders are preparing for tougher times ahead. Right now, leaders are looking to cut costs. This can include reductions in …

Weiterlesen … Read More

Career How to find a job in AI industry? Experts share their tips

How to find a job in AI industry? Experts share their tips

Image source Pixabay   The hype surrounding ChatGPT and new search engines from Google and Microsoft is intensifying interest in artificial intelligence across many sectors. The AI industry is vast, encompassing not only buzzy chatbots and conversational search engines but also things like self-driving vehicles. The excitement around OpenAI’s ChatGPT has already prompted some companies to consider …

Weiterlesen … Read More