The beginning of a new year is the perfect time to evaluate your marketing strategies and plan concrete actions for success. Effective campaign management will remain crucial in 2025. With 70% of executives planning to maintain or increase their marketing budgets, marketing continues to be a key driver of business success. To achieve their goals, …
A recent study by the Research Center for Retail Management at the University of St. Gallen, conducted by Thomas Rudolph, Nora Kralle, Tim-Florian Gerlach, and Ewald Bierbaum, provides fascinating insights into internet usage in Switzerland and reveals the most popular online retailers of 2024. Particularly noteworthy: Chinese platforms like Temu and Shein are gaining significant …
“What made us successful in the past will make us successful in the future.” With these words, Co-CEO Robert Gentz introduced Zalando’s new business strategy. Alongside its 2023 financial results, the company unveiled ambitious plans for 2024, guided by the motto “Double Down.” The goal is to build on past successes while focusing sharply on …
E-commerce is at a turning point: While the market continues to grow and more businesses aim to establish themselves online, competition is becoming increasingly fierce. At the same time, customers’ expectations for personalized, seamless, and visually engaging shopping experiences are rising. This is where Artificial Intelligence (AI) comes into play. As a megatrend in digitalization, …
Get ready for China’s biggest cultural celebration of the year – learn how to prepare your e-commerce business for Chinese New Year 2023. In 2022, retail sales in China during Chinese New Year week (also known as the Spring Festival) reached an impressive 821 billion yuan, approximately $170 billion. These celebrations are becoming an increasingly …
Consumer sentiment is subdued, but even in challenging times, there are opportunities for growth. In this article, we present strategies that online retailers can use to boost sales and stay competitive despite current challenges. The revenue in the German e-commerce market has grown steadily since the turn of the millennium. While global crises slightly slowed …
E-commerce is booming, and Amazon has become an indispensable part of everyday life for many. However, with the increasing number of sellers seeking a slice of this success, competition has intensified. Many e-commerce entrepreneurs struggle to enhance their profitability and efficiency while facing stiff competition. “Amazon is growing continuously. To keep up as a seller, …
Xiaohongshu, a Chinese social media platform similar to Instagram, is rapidly evolving into a significant e-commerce channel for high-end and niche brands. What sets this platform apart is its ability to combine lifestyle inspiration with a relaxed, conversational sales approach. Unlike the often aggressive sales tactics seen on platforms like Taobao or Douyin, Xiaohongshu attracts …
The 4th International Scientific-Practical Conference (ISPC) 2024 was a resounding success and a remarkable example of how digitization and artificial intelligence (AI) are shaping our world. On October 10th and 11th, over 130 scientists from 11 countries gathered in Cologne and online to discuss current developments and challenges in 75 presentations. All of this has …
The E-commerce landscape is evolving faster than ever, driven by technological innovations and shifting consumer expectations. Looking toward 2025, it is evident that the future of online retail lies in seamless, personalized, and immersive shopping experiences. Here are the key trends shaping the future of e-commerce and how your business can stay ahead of the …
Just before Christmas, online shopping is becoming a popular alternative to traditional shopping, which can often be time-consuming. However, when ordering from abroad, consumers should pay attention to customs regulations. Whether it’s import VAT, customs fees, or import bans – especially for shipments from non-EU countries and the EU, important rules apply. Here are the …
From best practices in labeling to optimizing automated bidding – these tips will make your e-commerce advertising campaigns more efficient. A clear e-commerce search strategy is essential – especially during the holidays. Ready to optimize your PPC strategy? Success depends on seamless collaboration between sales, marketing, and media teams. While specifics may vary, the following …
Ever felt like your favorite online store knows exactly what you want, sometimes before you even do? That’s not magic; artificial intelligence (AI) is working behind the scenes. In Indonesia’s vibrant e-commerce scene, Tokopedia is slaying the personalization game with AI-powered features that make online shopping smoother, smarter, and much more fun. Let’s dive into …
In this guide, you’ll learn the basics of clickable banner advertising, key design principles, and popular formats. Banner advertising is a powerful tool for selling products online. With its ability to reach a large and diverse audience, it’s essential for online shop owners. It helps build brand awareness, supports the launch of new products, and …
Mass customization is an essential strategy for e-commerce platforms to meet diverse customer needs without compromising operational efficiency. Orgill, a $4 billion hardware company with a 177-year history, exemplifies how thoughtfully executed mass customization can drive significant growth. Mass Customization in E-commerce: A Success Strategy with Growth Potential Mass customization in e-commerce is becoming increasingly …
The retail landscape has undergone significant transformation in recent years, with ecommerce emerging as a dominant force in the global market. As more consumers turn to online shopping for convenience, variety, and competitive pricing, businesses must adapt their marketing strategies to succeed in this digital ecosystem. Ecommerce Marketing: Strategies for Success in the Digital Marketplace …
Temu and Shein, two emerging e-commerce giants rooted in China, are currently transforming the fields of online retail and logistics. Both companies employ different but innovative strategies to expand their market presence in Europe, particularly in Germany. While Temu is opening its marketplace, Shein is building new structures in Germany that signal an intensive expansion. …
With Prime Days, personalized recommendations, and creative marketing tools, the online shopping high season has begun. Here are some updates and tips to help you make the most of the key sales phases in the fourth quarter – whether you’re a retailer or a consumer. The “Golden Quarter” in E-Commerce The fourth quarter is often …
We’re excited to announce that the official video from the International Scientific Practical Conference (ISPC) 2024 is now available! This year’s conference focused on the future of e-commerce, digital management, and digital health. The ISPC brought together top experts and practitioners from these fields to discuss innovative approaches and emerging trends. Video Highlights: The video …
We are excited to announce our latest blog post featuring the most exciting events and seminars for e-commerce and startups in and around Cologne this November! Whether you’re running a business, starting one, or simply looking to expand your network, this month offers valuable opportunities for learning and networking. Employment Law with Tax & Legal …