Social Commerce is no longer just a trend – it has firmly established itself among the wider consumer base. According to the latest KPMG Consumer Barometer 01/2024, over 70% of respondents have already purchased a product via social commerce channels, while only 13% reject this form of shopping. In times of inflation and restrained spending, …
TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?
The German e-commerce landscape is experiencing a shake-up: TikTok has officially launched its TikTok Shop in Germany, France, and Italy — posing serious competition to established platforms like Instagram. But what does this mean for brands, creators, and consumers? And how is influencer marketing evolving in this new era of social commerce? TikTok Shop: The …
FOMO in E-Commerce
We’ve all experienced it: a deal is about to end, there are only two items left in stock, and everyone else already seems to have it. That uncomfortable tension is FOMO – the Fear of Missing Out. While the term originates in social media culture, it now plays a critical role in consumer psychology. According …
Social Media Regulation: What Platforms Must Know Now
In an age of increasing digital polarization, users around the world are calling for more regulation on social media. A recent survey by the Technical University of Munich (TUM) and the University of Oxford, involving over 13,500 participants across ten countries, reveals: the majority of people want platforms to actively combat hate speech and misinformation—challenging …
Social Commerce: The Future of Shopping Is Social, Seamless, and Instant
Online shopping is no longer a linear process. Today, consumers discover products in seconds—not via webshops, but through their social media feeds. A tap on a video, a swipe, and a spontaneous impulse buy. Welcome to the world of Social Commerce, where social media, e-commerce, and artificial intelligence merge into a seamless new shopping experience. …
Emotional Shopping Experience: How E-Commerce Is Losing Its Magic
Online shopping used to feel like an adventure. People clicked through stores with curiosity, discovered unexpected items, and felt inspired. Today, however, digital shopping has become a routine task — efficient, yes, but stripped of emotion. A new study by tech company Criteo confirms this shift: 76% of consumers now describe online shopping as “functional …
Social Commerce Trends
How are digital commerce and customer experience evolving globally—and what can European retailers learn from Southeast Asia? The Retail & E-Commerce Innovation Summit Malaysia 2025, held on July 17 in Petaling Jaya, brought together brands like AEON, Domino’s, Bosch, Baskin-Robbins, ADA, and Philip Morris to explore these very questions. The event delivered powerful insights into …
How Bitcoin Is Revolutionizing International E-Commerce
Cross-border e-commerce is growing rapidly—but many merchants still face the same challenges: high transaction fees, long processing times, currency conversion costs, and complex international payment systems. This is where Bitcoin offers a transformative solution. As a decentralized digital currency, it opens up new possibilities for fast, secure, and cost-effective payments—independent of banks or traditional financial …
How to Succeed with Amazon Sales: 2 Strategies That Actually Work
You want to finally generate sales with your Amazon store – but nothing’s happening? You’re not alone. Many sellers start off motivated, invest in their products and listings – and still don’t see any results. That’s exactly what happened to Kathleen Elkins, who only made four sales in her first five months on Amazon. In …
Digital Health in Germany: Coming Soon
Release Date: October 2025 – Save the Date! The healthcare sector in Germany is undergoing one of its most important transitions in decades. As digitalization advances in all aspects of our lives, the question arises: How well is Germany prepared for a digitally integrated healthcare system? The upcoming book “Digital Health in Germany”, published by …
Blume2000 Goes Social Commerce on TikTok
In today’s fast-paced digital world, the way we shop is constantly evolving. Social Commerce—buying products directly via social media platforms—is one of the most promising developments in e-commerce. Especially TikTok, known for its viral short videos, has become a powerful platform to reach younger audiences and drive conversions. A recent project by Dorkas Pfeifer at …
ISPC 2025: Deadline Extended Until July 15!
Researchers, professionals, and students – take note! The submission deadline for the 5th International Scientific-Practical Conference (ISPC 2025) on “Digital Management for a Fast-Changing World” has been officially extended. You now have until July 15, 2025, to submit your abstract and join this leading international hybrid conference taking place on September 25–26, 2025, at Adelphi …
E-Commerce Logistics: Strategies for Agile Retailers
Logistics has become a key differentiator in e-commerce. What was once an operational backend is now a strategic lever for growth, customer satisfaction, and resilience. In an insightful interview with Handelsblatt, Prof. Dr. Christoph Tripp from the Nuremberg Institute of Technology outlines how logistics is evolving from a cost center into a customer-facing success factor. …
E-Commerce Circular Economy: Leading the Way Toward Sustainability
E-commerce is increasingly becoming the driving force behind the circular economy. As the shift from a linear “take–make–waste” model to a circular “reuse–repair–recycle” approach accelerates, online commerce plays a central role. With digital platforms, smart logistics, and innovative business models, e-commerce companies have a unique opportunity to lead the way toward a more sustainable future. …
BFSG E-Commerce: Avoid Fines with an Accessible Online Store
On June 28, 2025, the Accessibility Strengthening Act (BFSG) will come into force in Germany – marking a major turning point for digital accessibility in e-commerce. For online store operators, this means it’s time to take action. But accessibility is more than a legal obligation: it’s an opportunity to reach new audiences, improve user experience, …
Amazon Launches Haul in Germany
Amazon is stepping up its eCommerce strategy in Germany with the launch of a new bargain portal called Haul. This move comes as a direct response to the growing influence of low-cost platforms like Temu and Shein, which are gaining traction among younger consumers across Europe. Initially available to select app users as of June …
Fulfillment in the TikTok Shop
TikTok is no longer just a platform for viral videos – it’s rapidly becoming a serious marketplace. With TikTok Shop, the app offers a direct way to sell products inside the feed. A key factor for success? The right fulfillment model. In this post, you’ll learn how fulfillment works in TikTok Shop, which models are …
Shop & Scroll: Social Commerce Explained
Shopping behavior is changing – fast. What used to happen on websites now happens directly on social media. Welcome to the world of Social Commerce. Whether it’s Instagram, TikTok, or Facebook, users now buy products with just one click – without ever leaving the app. This blog post explains what Social Commerce is, why it’s …
Instagram Shop & Consumer Behavior in the Supplement Market
Instagram is evolving rapidly—from an inspiration platform to a fully integrated sales channel. This transformation is particularly impactful in the world of social commerce, especially when it comes to lifestyle-driven products like nutritional supplements. But how exactly does the platform’s shopping feature influence consumer behavior among younger audiences? Instagram as a Sales Channel: The Rise …
TikTok Shop is revolutionizing fitness shopping for Gen Z
The TikTok Shop has quickly evolved into a powerful player in the world of social commerce—especially among Generation Z and in the booming fitness sector. Active in Germany since March 2025, TikTok combines entertainment, community, and shopping into one seamless experience with this feature. But what does this mean for brands, creators, and consumer behavior? …