Author: Annalena Sommer

General E-Commerce Logistics: Strategies for Agile Retailers

E-Commerce Logistics: Strategies for Agile Retailers

Logistics has become a key differentiator in e-commerce. What was once an operational backend is now a strategic lever for growth, customer satisfaction, and resilience. In an insightful interview with Handelsblatt, Prof. Dr. Christoph Tripp from the Nuremberg Institute of Technology outlines how logistics is evolving from a cost center into a customer-facing success factor. …

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General E-Commerce Circular Economy: Leading the Way Toward Sustainability

E-Commerce Circular Economy: Leading the Way Toward Sustainability

E-commerce is increasingly becoming the driving force behind the circular economy. As the shift from a linear “take–make–waste” model to a circular “reuse–repair–recycle” approach accelerates, online commerce plays a central role. With digital platforms, smart logistics, and innovative business models, e-commerce companies have a unique opportunity to lead the way toward a more sustainable future. …

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General BFSG E-Commerce: Avoid Fines with an Accessible Online Store

BFSG E-Commerce: Avoid Fines with an Accessible Online Store

On June 28, 2025, the Accessibility Strengthening Act (BFSG) will come into force in Germany – marking a major turning point for digital accessibility in e-commerce. For online store operators, this means it’s time to take action. But accessibility is more than a legal obligation: it’s an opportunity to reach new audiences, improve user experience, …

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General Amazon Launches Haul in Germany

Amazon Launches Haul in Germany

Amazon is stepping up its eCommerce strategy in Germany with the launch of a new bargain portal called Haul. This move comes as a direct response to the growing influence of low-cost platforms like Temu and Shein, which are gaining traction among younger consumers across Europe. Initially available to select app users as of June …

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General Fulfillment in the TikTok Shop

Fulfillment in the TikTok Shop

TikTok is no longer just a platform for viral videos – it’s rapidly becoming a serious marketplace. With TikTok Shop, the app offers a direct way to sell products inside the feed. A key factor for success? The right fulfillment model. In this post, you’ll learn how fulfillment works in TikTok Shop, which models are …

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General Shop & Scroll: Social Commerce Explained

Shop & Scroll: Social Commerce Explained

Shopping behavior is changing – fast. What used to happen on websites now happens directly on social media. Welcome to the world of Social Commerce. Whether it’s Instagram, TikTok, or Facebook, users now buy products with just one click – without ever leaving the app. This blog post explains what Social Commerce is, why it’s …

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General Instagram Shop & Consumer Behavior in the Supplement Market

Instagram Shop & Consumer Behavior in the Supplement Market

Instagram is evolving rapidly—from an inspiration platform to a fully integrated sales channel. This transformation is particularly impactful in the world of social commerce, especially when it comes to lifestyle-driven products like nutritional supplements. But how exactly does the platform’s shopping feature influence consumer behavior among younger audiences? Instagram as a Sales Channel: The Rise …

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General TikTok Shop is revolutionizing fitness shopping for Gen Z

TikTok Shop is revolutionizing fitness shopping for Gen Z

The TikTok Shop has quickly evolved into a powerful player in the world of social commerce—especially among Generation Z and in the booming fitness sector. Active in Germany since March 2025, TikTok combines entertainment, community, and shopping into one seamless experience with this feature. But what does this mean for brands, creators, and consumer behavior? …

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General Packaging as a Strategic Asset in E-Commerce

Packaging as a Strategic Asset in E-Commerce

In the rapidly evolving world of e-commerce, packaging is no longer just a protective shell for products. It has become a strategic asset that plays a crucial role in brand identity, sustainability efforts, and enhancing customer satisfaction. With online shopping booming and consumer awareness rising, companies must rethink their packaging strategies to stay competitive and …

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General Sustainable E-Commerce: Trends, Technologies & Strategies for 2025

Sustainable E-Commerce: Trends, Technologies & Strategies for 2025

Sustainability is no longer a “nice-to-have” in e-commerce — it’s a core business priority. According to the ISPO report, consumers today demand transparency, eco-friendly packaging, low-emission logistics, and responsible business practices. This blog post highlights the key trends and technologies shaping sustainable e-commerce in 2025 and shows how businesses can build greener and more resilient …

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General E-Commerce Events & Trends in June 2025

E-Commerce Events & Trends in June 2025

June is packed with opportunities for online retailers and digital entrepreneurs: From strategic summits to hands-on workshops, it’s a month to network, learn, and innovate. Here’s your curated overview of the most relevant e-commerce happenings across the DACH region. 📍 SPOWA E-Commerce Days 2025 – Spotlight on Marketplaces & AI When? June 11–12, 2025Where? Cologne, …

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Social Commerce How to Use TikTok Shopping to Grow Your E-Commerce Business

How to Use TikTok Shopping to Grow Your E-Commerce Business

TikTok is no longer just an entertainment platform – it has become a powerful sales channel. With TikTok Shopping, businesses can sell products directly within the app and reach millions of potential customers. In this guide, we show you how to strategically use TikTok Shopping to increase visibility and boost your sales. What is TikTok …

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General AI Startups Are Powering the Next E-Commerce Revolution

AI Startups Are Powering the Next E-Commerce Revolution

A new wave of AI startups is reshaping the e-commerce landscape. With the help of generative AI, these emerging companies are delivering tools that go beyond automation — enabling real-time personalization, instant content creation, and data-driven decision-making. The future of e-commerce is smarter, faster, and more customer-centric — and that future begins now. Generative AI: …

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General Performance Max E-Commerce: Why Traditional Search Ads Are Losing Power

Performance Max E-Commerce: Why Traditional Search Ads Are Losing Power

Performance Max e-commerce strategies are rapidly becoming essential for anyone working in online retail. Traditional search ads, once the backbone of Google Ads campaigns, are steadily losing their effectiveness. New, AI-driven formats are reshaping the ad landscape. If e-commerce businesses want to stay visible and competitive, they need to rethink their advertising strategy—starting now. Why …

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General Omnichannel: Is the Era of E-Commerce Disruption Over?

Omnichannel: Is the Era of E-Commerce Disruption Over?

For a long time, it seemed that the digital wave would sweep away brick-and-mortar retail. With the rise of e-commerce, driven by online giants like Amazon, Zalando, and Shopify, physical retail was often seen as a fading model. However, current market data tells a different story: the once-disruptive force of online commerce has stabilized — …

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Social Commerce Prof. Geibel on Social Commerce in the DIM Podcast

Prof. Geibel on Social Commerce in the DIM Podcast

E-commerce meets entertainment: In episode 9 of the DIMM podcast “Digital Transformation, Innovation & Marketing,” Prof. Dr. Richard C. Geibel, founder of the E-Commerce Institute in Cologne, joins Prof. Dr. Michael Bernecker to discuss the disruptive rise of commerce via social media. What was once merely a branding tool is now becoming a powerful sales …

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Social Commerce Winning in Social Commerce: Strategy, Content and Technology as Success Drivers

Winning in Social Commerce: Strategy, Content and Technology as Success Drivers

Social commerce – the integration of e-commerce and social media – has moved far beyond trend status. Platforms like Instagram, TikTok, and Pinterest have evolved into fully functional marketplaces, where users discover, engage with, and purchase products without ever leaving the app. This blog post summarizes key insights from Sebastian Arend’s research, conducted at the …

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General Successful Social Media Campaigns in E-Commerce

Successful Social Media Campaigns in E-Commerce

In today’s fast-paced world of online retail, social media has become an essential part of every successful marketing strategy. Platforms like TikTok, Instagram, and YouTube are no longer just spaces for entertainment — they’ve evolved into powerful tools for branding and sales. Especially in retail and e-commerce, brands are finding new ways to connect with …

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General Future of E-Commerce: 5 Key Insights from Shoptalk 2025

Future of E-Commerce: 5 Key Insights from Shoptalk 2025

The world of e-commerce is evolving faster than ever. Driven by emerging technologies, changing consumer expectations, and global disruptions, retailers are under constant pressure to innovate. At Shoptalk 2025, one of the industry’s leading conferences on commerce and digital transformation, experts came together to discuss what’s next for online retail. Here are the top five …

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ISPC ISPC 2025: Call for Papers on Digital Management

ISPC 2025: Call for Papers on Digital Management

The prestigious International Scientific-Practical Conference (ISPC) is back for its fifth edition!We warmly invite researchers, practitioners, and students from around the world to submit their contributions for ISPC 2025. This year’s theme is “Digital Management for a Fast-Changing World,” focusing on how organizations can navigate the opportunities and challenges of digital transformation. ISPC 2025: Key …

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