A post by Christian Gehl on www.onetoone.de Within a few years, digital billboards will outperform their printed counterparts. They combine all the advantages of online advertising, including data-driven targeting. Moreover, they offer dynamic content in the modern vertical format and various integrations with other media channels such as television, audio, and mobile devices. While the …
Today, we present a guest post by Jana Walder. The young author from Zurich is a master’s student in International Affairs and Governance at the University of St. Gallen. As part of her supplementary program in Digital Communication and Journalism, she completed a short-term internship at Handelsblatt in Düsseldorf, where she wrote her first article …
Multichannel, online markets, live shopping, social selling: Commerce of tomorrow will be digital and multifaceted. This virtual conference will demonstrate how to best prepare for this exciting future. The question “How can successful retail concepts be introduced in turbulent times like these and effectively manage digital transformation across all channels?” is at the center of …
According to the global Online Shopper Survey by DHL eCommerce, which was first released in 2023, 95 percent of online shoppers abandon their purchase if the delivery options do not meet their expectations. This study, along with a European investigation into online consumer behavior, was conducted by surveying a total of 11,500 shoppers, including 5,000 …
The gap between AI experts and beginners will never be smaller than today. The AI Bootcamp at the STARTPLATZ AI HUB extends over a period of two days and focuses on imparting theoretical foundations as well as practical insights into the application of generative AI. The main goal is to prepare participants optimally for the …
More than 90 percent of e-commerce companies use Artificial Intelligence, and the majority are satisfied with the results. However, the application of this technology has so far been almost exclusively focused on a specific purpose. Conducting a survey among 300 executives and decision-makers in U.S. e-commerce companies has yielded the following insights: The U.S. e-commerce …
Gaming is already the highest-grossing market in the digital media sector after TV today. Experts even anticipate continuous growth in this sector until 2027, making it the strongest market with an estimated $499 billion in revenue. Digital video will then be in second place ($477 billion), and television will fall to third place ($386 billion). …
Both E-commerce novices and experts in online retail looking to expand their knowledge and engage in continuous learning will benefit from perusing these books. In an ever-evolving industry, these recommendations can at least provide a solid, timeless foundational knowledge. Handbook Online-Shop: Strategies, Sudes Recipes, and Solutions for Effective E-Commerce Alexander Steireif, Rouven Alexander Rieker, Markus …
E-Commerce has undoubtedly reshaped the global retail landscape, showcasing both opportunities and challenges in equal measure. Companies striving to leverage its immense potential find an ally in India, a country renowned for its technological expertise and strategic business solutions. The CEO of Cynergy BPO, John Maczynski, who has decades of work experience with online retail …
On September 1st, the Cologne Startup Summer Night took place in Stadtgarten in Cologne. We celebrated together with numerous guests. As part of the Cologne Startup Summer Night, ten Cologne-based entrepreneurs had the opportunity to present themselves and their startups to the expert audience. The Cologne Startup Summer Night 2023 was launched through a collaborative …
For working students from any field of study with a background in scientific methods – and also for career changers – there is now an exciting opportunity to contribute to the research field of E-Commerce at the EHI Retail Institute. Our Company: EHI is a scientific institute for retail with approximately 85 colleagues located in …
A recent CX study illustrates how online shoppers browse the product offerings of online stores. In this process, recommendations prove to be particularly relevant: repeated purchases are especially relevant for German-speaking customers in the areas of groceries, fashion, and household items. An examination of 2,368 online shoppers from various European countries, conducted by the market …
Customers are displaying increased trust in brands – the significance of price is diminishing. Only one in four consumers primarily emphasizes price when shopping. In contrast, 48 percent factor in the brand when considering their purchases. Currently, two-thirds of the German population are concerned about the impacts of climate change. Only the fears related to …
TikTok plans, according to a report from The Information, to ban links to external e-commerce websites. However, TikTok denies this claim. According to the report, the company aims to compel people to use the TikTok Shop if they want to purchase an item. According to the report, it is expected that the TikTok Shop will …
Emerging from China, livestream commerce stands as a sizzling trend in the world of eCommerce, with the possibility of expanding its reach to other global regions. In the Chinese market, the landscape of livestream commerce has grown fiercer, as numerous contenders rise to contest Taobao’s once-unquestioned dominance. Originating in 2016, livestream commerce emerged in China …
“Be.the.future.” – The premium community event on September 19th in Cologne! Be a part of the live experience as the doors of DOCK2 swing open on the evening before DMEXCO – September 19th, 2023, starting at 13:00 – and step into an atmosphere of new beginnings. Immerse yourself in a world of innovations and witness …
On November 24./25. 2023, East European University (EEU, Georgia) together with Adelphi University (New York), Friedrich Ebert Stiftung, FGF (Förderkreis Gründungs-Forschung), and its partner the E-Commerce Institute (Cologne, Germany), will host the joint “International Scientific-Practical Conference (ISPC 2023)” on “Digital Management to Shape the Future” as a hybrid event. The conference will be held …
When thinking about sustainability, online commerce might not be the first thing that comes to mind. However, in this field as well, environmentally conscious thinking is gaining increasing importance. The spectrum ranges from ecological packaging solutions to sustainable business models, encompassing diverse and promising requirements. Compared to the entire supply chain, traditional retail generates approximately …
Dubai leads the global trends in digital shopping, with 94% of consumers using digital features. The United Arab Emirates (UAE) has established itself as a frontrunner in the adoption of digital shopping features. An impressive 94% of its 3.1 million adult buyers have used at least one digital function during their recent shopping experiences. This …
On August 16th at 6:00 PM, The Rendezvous – Kölner Agenturclub will take place at Palmer Hargreaves. The Rendezvous – Cologne Agency Club is a recurring event series where agencies in Cologne come together to discuss current topics related to the industry and the agency landscape in Cologne. The goal is to foster dialogue and knowledge …