Both E-commerce novices and experts in online retail looking to expand their knowledge and engage in continuous learning will benefit from perusing these books. In an ever-evolving industry, these recommendations can at least provide a solid, timeless foundational knowledge. Handbook Online-Shop: Strategies, Sudes Recipes, and Solutions for Effective E-Commerce Alexander Steireif, Rouven Alexander Rieker, Markus …
E-Commerce has undoubtedly reshaped the global retail landscape, showcasing both opportunities and challenges in equal measure. Companies striving to leverage its immense potential find an ally in India, a country renowned for its technological expertise and strategic business solutions. The CEO of Cynergy BPO, John Maczynski, who has decades of work experience with online retail …
On September 1st, the Cologne Startup Summer Night took place in Stadtgarten in Cologne. We celebrated together with numerous guests. As part of the Cologne Startup Summer Night, ten Cologne-based entrepreneurs had the opportunity to present themselves and their startups to the expert audience. The Cologne Startup Summer Night 2023 was launched through a collaborative …
For working students from any field of study with a background in scientific methods – and also for career changers – there is now an exciting opportunity to contribute to the research field of E-Commerce at the EHI Retail Institute. Our Company: EHI is a scientific institute for retail with approximately 85 colleagues located in …
A recent CX study illustrates how online shoppers browse the product offerings of online stores. In this process, recommendations prove to be particularly relevant: repeated purchases are especially relevant for German-speaking customers in the areas of groceries, fashion, and household items. An examination of 2,368 online shoppers from various European countries, conducted by the market …
Customers are displaying increased trust in brands – the significance of price is diminishing. Only one in four consumers primarily emphasizes price when shopping. In contrast, 48 percent factor in the brand when considering their purchases. Currently, two-thirds of the German population are concerned about the impacts of climate change. Only the fears related to …
TikTok plans, according to a report from The Information, to ban links to external e-commerce websites. However, TikTok denies this claim. According to the report, the company aims to compel people to use the TikTok Shop if they want to purchase an item. According to the report, it is expected that the TikTok Shop will …
Emerging from China, livestream commerce stands as a sizzling trend in the world of eCommerce, with the possibility of expanding its reach to other global regions. In the Chinese market, the landscape of livestream commerce has grown fiercer, as numerous contenders rise to contest Taobao’s once-unquestioned dominance. Originating in 2016, livestream commerce emerged in China …
“Be.the.future.” – The premium community event on September 19th in Cologne! Be a part of the live experience as the doors of DOCK2 swing open on the evening before DMEXCO – September 19th, 2023, starting at 13:00 – and step into an atmosphere of new beginnings. Immerse yourself in a world of innovations and witness …
On November 24./25. 2023, East European University (EEU, Georgia) together with Adelphi University (New York), Friedrich Ebert Stiftung, FGF (Förderkreis Gründungs-Forschung), and its partner the E-Commerce Institute (Cologne, Germany), will host the joint “International Scientific-Practical Conference (ISPC 2023)” on “Digital Management to Shape the Future” as a hybrid event. The conference will be held …
When thinking about sustainability, online commerce might not be the first thing that comes to mind. However, in this field as well, environmentally conscious thinking is gaining increasing importance. The spectrum ranges from ecological packaging solutions to sustainable business models, encompassing diverse and promising requirements. Compared to the entire supply chain, traditional retail generates approximately …
Dubai leads the global trends in digital shopping, with 94% of consumers using digital features. The United Arab Emirates (UAE) has established itself as a frontrunner in the adoption of digital shopping features. An impressive 94% of its 3.1 million adult buyers have used at least one digital function during their recent shopping experiences. This …
On August 16th at 6:00 PM, The Rendezvous – Kölner Agenturclub will take place at Palmer Hargreaves. The Rendezvous – Cologne Agency Club is a recurring event series where agencies in Cologne come together to discuss current topics related to the industry and the agency landscape in Cologne. The goal is to foster dialogue and knowledge …
The Metaverse resembles the early days of the internet in the 1990s and promises new opportunities that need to be carefully explored. Despite nostalgic memories of platforms like “Second Life,” it is evident that the Metaverse is unstoppable. “Fashion in Metaverse” opens up another field for companies to engage customers through immersive experiences. Virtual spaces …
The SDI4ECom initiative, in collaboration with PIA econda and PIA UDG, as well as the Research Center for Computer Science and Hochschule Offenburg, aims to give customers full control over their data in the realm of online shopping. Through this research project, customers can build their own shopping identities, ensuring that their data is protected …
For our office in Cologne, we are looking for a Working Student / Intern for Amazon Advertising (m/f/div) who brings excellent initiative and motivation. DEPT I Working Student / Intern Paid Advertising (m/f/div) As a Working Student / Intern at Amazon Advertising (m/f/div), you will plan marketing measures with the search or programmatic team to …
How does my online store become mobile-enabled? The smartphone has become a constant companion in everyday life for many people, and it is being used more and more frequently for online shopping. To meet the needs and behavior of customers, companies need to make their online presence mobile-enabled. A mobile-enabled online store offers numerous …
Image source: Pixabay The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to adopt new technologies and services that address pandemic-related challenges has subsided, investing in digital transformation has not. Worldwide spending on new technologies and services is steadily increasing year over year and will reach …
The Amazon Prime Day offers unique opportunities for Amazon’s business partners to increase their sales and enhance their brand awareness. To make the most out of this important day, merchants should take some crucial steps. On July 11th and 12th – the Amazon Prime Day – the 1.7 million small and medium-sized independent businesses on …
New companies and start-ups are constantly emerging in the fast-growing e-commerce and social commerce areas. These often concentrate very intensively on content-related activities and neglect the necessary financial and accounting requirements for an economically successful company. Accounting software for online companies – importance and advantages In times of digitalization, companies have to adapt to new …