The event calendar for February is once again brimming with a variety of fascinating events in and around Cologne. This month, Carnival takes center stage in Cologne, skillfully blending networking events with valuable insights for aspiring e-commerce experts. Additionally, there are numerous events this month dedicated to delving into the trending topic of AI. Here’s …
Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …
The way of learning has drastically changed due to COVID-19. With the onset of the pandemic and the corresponding measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not take place on-site as usual and were, sometimes without a strategic …
The SEO trends are constantly evolving. For 2024, several key trends are emerging that will be crucial for future success in search engines. What developments are relevant, and how can companies integrate them into their everyday marketing? A guest contribution from Jonas Polfuß Search Engine Optimization (SEO) has evolved into a complex discipline that combines …
The market for used and refurbished – second-hand – items in Germany is experiencing growth. For 40% of the analyzed products in the categories of electronics, home & garden, and sports & outdoor, there are offerings, representing a six-percentage-point increase compared to the previous year. Marketplace consultant Metoda, in its second study, analyzed publicly available …
The e-commerce sector is constantly evolving, with new trends emerging regularly that must be carefully considered. This adaptability is crucial for online shops to succeed in the local market and attract customers. However, where should the focus lie, and what aspects need attention in the realm of marketing? Successful E-Commerce: The Crucial Role of Effective …
FedEx plans a fall launch for its fdx eCommerce platform, aiming to optimize various aspects for merchants. The platform consolidates existing tools and introduces new features, including real-time network insights. FedEx’s move to a digitally-led model follows a reorganization and increased competition with Amazon in eCommerce deliveries. FedEx is set to introduce an eCommerce platform …
Companies appreciate new customers, but repeat buyers generate more profit and incur lower service costs. Customers need a reason to return. This could be achieved through marketing, outstanding service, or superior product quality. Regardless, the long-term viability of most e-commerce shops requires customers to make more than one purchase. Here’s why: Higher Lifetime Value A …
Sustainable, user-centered content marketing is crucial in e-commerce to attract customers, foster long-term loyalty, and increase revenue. This article explains how a tailored content strategy can drive your online shop forward. E-commerce and content marketing go hand in hand. Online shops that invest in content offer more than just products – they use content as …
Many successful companies that have emerged in recent years started as online businesses. Why? Because the majority of the target audience is now found on the internet, thanks to advancing digitization. A successful online business can take various forms – whether it’s an online shop, blog, affiliate partnership, or social media enterprise. Numerous strategies and …
In 2024, a milestone is marked in E-commerce. Technological innovations such as artificial intelligence and evolving consumer demands open up new perspectives and challenges for businesses. Five trends, from AI to sustainability, will significantly influence online commerce in 2024. Key developments include increased adaptability to market trends, necessitating more efficient operational structures. This involves the …
With the steady rise in e-commerce, fraudulent cases are becoming increasingly problematic. Experts predict that by 2025, revenues totaling seven trillion US dollars could be lost. To protect themselves and their customers from these emerging threats, it is essential for merchants to strengthen their security measures and implement new prevention strategies. Amid the COVID-19 pandemic, …
To start the new year, numerous fascinating events await us in and around Cologne. In addition to networking events, the New Year season is dedicated to education about AI, as well as cozy gatherings like the Startup Breakfast at STARTZPLATZ. The following is what our event calendar has to offer: Foundations: How to build your …
Welche grundlegenden Elemente sind unverzichtbar für jeden Onlineshop? Erfahre hier von den entscheidenden Strategien zur Steigerung deines Umsatzes – sei es durch die Anpassung an mobile Geräte, die Implementierung effektiver Treueprogramme oder die Umsetzung von Tipps für einen effizienteren Kundenservice. In the current report from creativestyle, it is emphasized that “in today’s market environment, the …
From timely delivery to successful websites: we have summarized the key areas that e-commerce retailers should focus on in 2024. Once again, it has been a strong year for e-commerce. Following the highest revenues on Black Friday and Cyber Monday to date, according to Adobe Analytics, profits and sales continue to rise for online retailers …
The digital transformation of the commerce industry brought conveniences but unintentionally contributed to global carbon emissions. This article examines the E-commerce carbon footprint, highlighting sustainability efforts by giants like Levi’s and Oda, and the challenges and hopes for a more environmentally friendly future. The Carbon Footprint of E-Commerce Online shopping, especially during the global pandemic, …
In an exciting interview with E-commerce expert Richard C. Geibel, we shed light on current trends in online commerce. Richard Geibel explains how online retailers are responding to post-pandemic challenges and the opportunities that arise for traditional brands. A central trend is the merging of social media and e-commerce. Platforms like Amazon are embracing live …
In the ever-evolving landscape of online retail, minimizing returns has become a top priority for businesses operating in Germany, Austria, and Switzerland (DACH). This concern is shared globally, as highlighted in a study conducted by the German retail institute EHI. While the DACH region grapples with return costs averaging between 5 and 10 euros per …
The organizing committee of ISPC 2023 would like to thank you for your great commitment and the high quality of your contributions. The ISPC 2023 has been very successful as an international conference across the three continents Asia, Europe and America and this is especially thanks to you! We not only had very good contributions …
In B2B marketing, remote work and project management programs are widely used. However, according to a study, too few companies are still using platforms for data-based advertising control. The study “Digitalization Level 2023 in B2B Marketing” by the Federal Association of Industrial Communication (bvik) shows that Marketing Technologies (MarTech) now play a central role in …