5 Marketing Hacks for 2025
The beginning of a new year is the perfect time to evaluate your marketing strategies and plan concrete actions for success. Effective campaign management will remain crucial in 2025.
With 70% of executives planning to maintain or increase their marketing budgets, marketing continues to be a key driver of business success. To achieve their goals, decision-makers should use the right tools to boost efficiency and maximize impact. Here are five practical tips to simplify marketing campaign management in 2025.
1. Efficient Content Management with Canva Work Kits
The famous saying “Content is King” still holds true in marketing teams. Canva Work Kits provide all the tools needed to optimize content management. Whether preparing new product launches, managing campaigns, or strategically planning a product’s lifecycle, Work Kits offer on-demand templates and resources that streamline workflows and enhance team productivity.
2. Visualize Creative Ideas with Whiteboards
Brainstorming sessions are the heart of many marketing teams. Canva’s Whiteboard tools bring ideas to life in real time with pre-designed templates, color-coded cursors, and real-time collaboration. Add comments, questions, or reactions to foster creativity. Advanced AI features like Magic Write summarize ideas, while Magic Resize transforms brainstorming results directly into documents.
3. Create High-Quality Images with Dream Lab
Dream Lab, developed by Leonardo.Ai and now part of Canva, enables professionals to generate high-quality images and graphics from simple text descriptions. With over 15 style options available, Dream Lab ensures brand aesthetics are preserved. Whether using text or reference images, this tool speeds up the creative process, offering diverse and innovative visual options.
4. Design Impactful Presentations
Presentations are essential for effectively communicating marketing ideas. Canva provides tools for creating visually appealing designs with elements like infographics and animations. Daniela Nyarko, Head of Sales and Success at Canva, emphasizes, “A strong visual impression builds trust and enhances brand perception.” Canva helps you present complex messages clearly while fostering an emotional connection with your audience.
5. Maintain a Unified Brand Identity with the Brand Kit
Canva’s Brand Kit ensures that colors, logos, and typography are consistently used across all materials. By centralizing essential visual resources and offering easy-to-use templates, the Brand Kit saves marketing teams time and ensures the quality of campaigns. This indispensable tool simplifies design and reinforces brand identity.