Live-Shopping on the Rise – What eBay’s Germany Launch Means for E-Commerce
Live-shopping is rapidly shifting from a trend to a core component of modern e-commerce strategies. With the launch of live auctions and live-shopping formats in Germany, eBay demonstrates how real-time interaction, video commerce and community-driven engagement are reshaping the online retail landscape. For merchants, brands and e-commerce professionals, this marks the emergence of a new …