Tag: GenZShopping

General Instagram Shop & Consumer Behavior in the Supplement Market

Instagram Shop & Consumer Behavior in the Supplement Market

Instagram is evolving rapidly—from an inspiration platform to a fully integrated sales channel. This transformation is particularly impactful in the world of social commerce, especially when it comes to lifestyle-driven products like nutritional supplements. But how exactly does the platform’s shopping feature influence consumer behavior among younger audiences? Instagram as a Sales Channel: The Rise …

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General TikTok Shop is revolutionizing fitness shopping for Gen Z

TikTok Shop is revolutionizing fitness shopping for Gen Z

The TikTok Shop has quickly evolved into a powerful player in the world of social commerce—especially among Generation Z and in the booming fitness sector. Active in Germany since March 2025, TikTok combines entertainment, community, and shopping into one seamless experience with this feature. But what does this mean for brands, creators, and consumer behavior? …

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