Social Commerce is no longer just a trend – it has firmly established itself among the wider consumer base. According to the latest KPMG Consumer Barometer 01/2024, over 70% of respondents have already purchased a product via social commerce channels, while only 13% reject this form of shopping. In times of inflation and restrained spending, …
In today’s digital world, WhatsApp is playing an increasingly central role in communication between businesses and customers. As one of the most widely used messaging apps worldwide, WhatsApp offers companies the opportunity to connect with customers directly and personally. The following analysis explains how the medium can be integrated into the customer journey and its …
In this guide, you’ll learn the basics of clickable banner advertising, key design principles, and popular formats. Banner advertising is a powerful tool for selling products online. With its ability to reach a large and diverse audience, it’s essential for online shop owners. It helps build brand awareness, supports the launch of new products, and …