Author: Basti Arend

Social Commerce
 
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Rapid growth of social commerce

Rapid growth of social commerce

Rapid growth of social commerce: How influencers are changing young people’s buying behavior Introduction In recent years, the shopping behavior of consumers, especially the younger generation, has changed drastically. The integration of social media into e-commerce, known as social commerce, has opened up new opportunities for brands and retailers to reach and influence their target …

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Social Commerce
 
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Social Proof – An important factor in Social Commerce

Social Proof – An important factor in Social Commerce

Social Proof Social proof is a decisive factor in social commerce that strengthens consumer trust and positively influences purchasing decisions. Various forms of social proof, such as customer reviews, influencer recommendations and social media activities, are particularly effective. Customer reviews Customer reviews are one of the most common and effective forms of social proof. According …

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