E-Commerce Events & Trends in June 2025
June is packed with opportunities for online retailers and digital entrepreneurs: From strategic summits to hands-on workshops, it’s a month to network, learn, and innovate. Here’s your curated overview of the most relevant e-commerce happenings across the DACH region.
📍 SPOWA E-Commerce Days 2025 – Spotlight on Marketplaces & AI
When? June 11–12, 2025
Where? Cologne, Germany
Who for? Online retailers, brands, agencies
The SPOWA E-Commerce Days will focus on AI in shop management, the future of marketplaces (Amazon, Kaufland, etc.), and sustainable logistics. Expect keynote speakers, panels with e-commerce leaders, and solution providers.
Highlight: Live demos of AI tools for automated product descriptions and dynamic pricing.
🤝 SWIE Expo – Swiss Digital Commerce in Focus
When? June 18, 2025
Where? Zurich, Switzerland
Who for? D2C brands, e-commerce startups, tech providers
The Swiss Web & Internet Expo (SWIE) brings together e-commerce professionals from Switzerland and neighboring countries. This year’s focus: cross-border commerce and digital payment innovations.
Good to know: Runs alongside the Digital Marketing Forum with hands-on sessions on conversion optimization.
🛠️ Practical Workshops: Hands-On Know-How for Your Shop
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“Google Shopping Ads & Performance Max” (Webinar)
June 6, 2025 – Online
Introduction to shopping campaigns and scaling strategies. Ideal for SMEs.
🔗 Register – Google Ads On Air -
“Checkout UX Optimization” (In-person Workshop)
June 21, 2025 – Munich
Learn how small UX improvements can reduce cart abandonment. Includes real testing cases.
🔗 UX Events in Munich – Eventbrite -
“Shopify Deep Dive: Scaling with Apps & Integrations”
June 26, 2025 – Hamburg
Best practices for advanced Shopify users, including a Q&A with app developers.
🔗 Shopify Workshop – Eventbrite
🌍 Trend Spotlight: What’s Driving E-Commerce in June?
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AI tools are booming, especially in customer support and content automation. GPT-powered chatbots and product data tools are becoming standard.
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Sustainability pressure is rising – from ESG-certified suppliers to recyclable packaging, green commerce is gaining ground.
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Social commerce is resurging, driven by live shopping formats and creator collaborations on TikTok and Instagram.
🛠️ Practical Workshops & Events
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Google Shopping Ads & Performance Max Webinar
Date: June 6, 2025
Format: Online
Focus: Optimizing shopping campaigns for SMEs
Register: Google Ads On Air: Performance MaxLyssnaEventbrite+22DDX+22spogagafa.com+22toronto.aitinkerers.org+1YouTube+1 -
UX Optimization in Checkout Workshop
Date: June 21, 2025
Location: Munich, Germany
Focus: Improving user experience to reduce cart abandonment
Register: UX Design Events in Munich -
Shopify Deep Dive: Scaling with Apps & Integrations
Date: June 26, 2025
Location: Hamburg, Germany
Focus: Advanced strategies for Shopify users
Register: Shopify Deep Dive Workshop
Final Takeaway: Stay Ahead of the Curve
Whether you want to test new tools, exchange ideas with fellow store owners, or prepare for the second half of the year – June is full of opportunities. Mark your calendar and don’t miss out!