Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales.
No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found in the literature, and these also have different perspectives on the new field and therefore lead to different approaches.
For this reason, the E-Commerce Institute, together with Digitas Pixelpark GmbH, is conducting research in this topic area and is specifically concerned with the emergence and significance of social commerce in order to enable a sound basis for further research projects.
The following working paper is an intermediate state, so please feel free to send us feedback and comments. We are also available for discussions at any time.
Click here for the working paper: