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ISPC 2023: Program of the Conference

ISPC

We are pleased to announce that the conference program for the 3rd “International Scientific-Practical Conference (ISPC 2023)” is online! On 25. November  2023, the partner institutions East European University (EEU, Georgia), E-Commerce Institute (Cologne, Germany) and Adelphi University (New York, USA) are jointly organizing this annual conference on “Digital Management to Shape the Future” as a hybrid event.

ISPC 2023 promises to be an inspiring forum where innovation and collaboration come together to present the latest findings and developments in various scientific and practical fields. This conference is further strengthened by the welcome development of the addition of further key partners.

Together we will open the doors to new horizons of innovation and scientific dialog. Below you will find all the relevant information you need to best prepare for this important event. Please save the date and don’t miss the chance to be part of ISPC 2023 and actively participate in this intensive exchange of ideas and insights.

Program of the conference
The ISPC 2023 program has been coordinated and compiled between the conference partners. In the agenda below you will find all the important information to participate in the respective sessions. Participation in the conference is free of charge and possible without registration! We look forward to your participation.

Date: 25. November 2023

Format: Hybrid Conference

Conference languages: English, Georgian (Simultaneous translation)

Download the Agenda: Agenda ISPC 2023d German Time

 

9:30 – 10:00 h   Opening of the conference:

Zoom-Link: https://us02web.zoom.us/j/86902602136
Meeting ID: 869 0260 2136 no Passcode

Prof. Dr. Shalva Machavariani
Co-Organizer of the Conference, Vice-rector in Science Affairs,
East European University, Georgia

Prof. Dr. Richard C. Geibel
Co-Organizer of the Conference, Director of E-Commerce Institute
Professor of Business Administration at IU International University, Cologne, Germany

Welcome Speeches:

Dr. Kakhaber Lazarashvili
Rector, East European University, Georgia

Dr. David Cherkezishvili
Head of the Academic Council, East European University, Georgia

Dr. Vladimer Papava
Academician-Secretary of the Georgian National Academy of Sciences, Georgia

 

Session I: Digitalization in Education

Moderator: Prof. Dr. Giorgi Ghaghanidze, Dean of the Faculty of Economics and Business, Tbilisi State University

Link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09

Meeting ID: 882 9448 2902, Passcode: 087566

German time

Agenda

10.00- 10.25

Nugzar Todua, Nia Todua, Tbilisi State University, Georgia

The Influence of Digital Media Marketing Activities on Healthcare Consumer Behavior

10.25 – 10.50

Lela Tsitashvili, Mariami Kenchoshvili, Samtskhe-Javakheti State University, Georgia; Batumi Shota Rustaveli State University, Georgia

Digitalization in education-new opportunities and risks

10.50 – 11.15

Tatia Gherkenashvili, Shalva Machavariani, East European University, Georgia

Study of Innovative Approach for Implementing Personnel-fit Organizational Culture at Universities and the Role of Digitalization

 

11.15 – 11.40

Lia Kvirchishvili, East European University, Georgia

The Evolving Workforce: Technological Advancements and their Impact on Employee Skills and Characteristics

11.40 – 11.50

Coffee Break

 

11.50 – 12.15

Inga Gabisonia, Marine Khubua, Maia Aghaia, Sokhumi State University, Georgia

Aspects of using distance learning platforms in digital education

12.15 – 12.40

Rusudan Seturidze, Tbilisi State University, Georgia

Enhancing Economic Growth through Digital Technologies: A Focus on Customs Risk

12.40 – 13.05

Marine Natsvaladze, Tbilisi State University, Georgia

The New Institutional Economics and Digitalization

13.05 – 13.30

Vasil Kikutadze, Tamta Lekishvili, East European University, Georgia

Digitalization and International Collaborations in Higher Education: Fostering a Global Academic Community

13.30 – 14.00

Lunch Break

14.00 – 14.25

Laçin Serra Ateş, Fresenius University of Applied Sciences, Germany

The Impact of Cultural Differences on Consumer Behavior in Individualist and Collectivist Societies: A Study of Advertising Effectiveness and Brand Loyalty in Germany and Turkey

14.25 – 14.50

Lia Kozmanashvili, Tbilisi State University, Georgia

Development of digital economy and tax system of Georgia

14.50 – 15.15

Leri Nozadze, Samtskhe-Javakheti State University, Georgia Cost-effective Start-ups in the Conditions of Digital Technologies

15.15 – 15.45

Conference wrap up / Closing remarks

Please, switch to the Session II: Session II Zoom Link
Prof. Dr. Richard C. Geibel, Prof. Dr. Shalva Machavariani, and session moderators

  • Announcement of the “Best Presentation” and the “Young Scientist” ISPC 2023 contests
  • Announcement of ISPC 2024

 

Session II: Digitalization in Business

Zoom link: https://us02web.zoom.us/j/86902602136

Meeting ID: 869 0260 2136 no Passcode

Moderator: Prof. Dr. Richard Geibel, Director of E-Commerce Institute, IU International University, Germany

10.00 – 10.25

Victoria Frings, Richard C. Geibel, E-Commerce Institute, Germany; IU International University, Germany

Social Commerce revolutionizes digital commerce

10.25 – 10.50

Mia Alikhah, Jan Baumann, Christian Schlicht, Richard C. Geibel, Reginal Court Cologne, Germany; E-Commerce Institute, IU International University, Germany

The Digitalization of the German Legal System from the Perspective of a Regional Court

10.50 – 11.15

Jonas Polfuß, IU International University, Germany
Rich Overnight? A Critical Review of Online Business Coachings in Germany

11.15 – 11.40

Ulrich Arnold, Richard C. Geibel, GKV Informatik, Germany; E-Commerce Institute, IU International University, Germany

Opportunities of Digitalization to Shape the Future in the German Healthcare Market

11.40 – 11.50

Break

11.50 – 12.15

Markus vom Scheidt, Vanessa Hering, Alina Holle, Ulrich Arnold, Richard C. Geibel, GKV Informatik, Germany; E-Commerce Institute; IU International University, Germany

Digital Applications from a large IT Service Provider to improve electronic Healthcare

12.15 – 12.40

Noah Bilski, Ruth Geibel, Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, Germany; msg systems AG, Germany

The BMUV’s “Sustainable Digitization” Community – Intention, Structure and Progress

12.40 – 13.05

Ode Plätke, Richard C. Geibel, E-Commerce Institute, Germany; IU International University, Germany

The Use of Artificial Intelligence for Idea Generation in the Innovation Process

13.05 – 13.30

Manuel Etzkorn, Christian Tuschner, Felix Krauss, Harald von Korflesch, University of Koblenz, Germany

An organizational reference model for Service Management on the Smart Factory’s Shop Floor

13.05 – 13.30

Lunch break

14.00 – 14.25

Charles Richard Baker, Adelphi University, New York, USA Digitalization of accounting firms

14.25 – 14.50

Tea Munjishvili, Teona Shugliashvili, David Sikharulidze, Shota Shaburishvili, Leila Kadagishvili, Maritime University of Szczecin, Poland, Tbilisi State University, Georgia; Ludwig Maximilian University, Germany; East European University, Georgia; Tbilisi State University, Georgia

AI-powered platform of enterprise financial stability analytics

14.50 – 15.15

Luisa Schönig, E-Commerce Institute, Germany

Transitioning into Hybrid Work Models: An Analysis of Performance Success Factors

15.15 – 15.45

Conference wrap up / Closing remarks

Prof. Dr. Richard Geibel, Prof. Dr. Shalva Machavariani, and session moderators

  • Announcement of the “Best Presentation” and the “Young Scientist” ISPC 2023 contests
  • Announcement of ISPC 2024

 

Session III: Digitalization in Society

Zoom link: https://zoom.us/j/91630477025?pwd=NGtaV3BLMkUvQ0J5YUw2YS84UnJ0dz09

Meeting ID: 846 9783 9294, Passcode: 306046

Moderator: Dr. Giorgi Tavadze, Head of Varlam Cherkezishvili Centre for Interdisciplinary Studies, East European University

10.00 – 10.25

Mariam Tvaradze, East European University, Georgia

The importance of digital management for small and medium-sized wine producing companies in Georgia

10.25 – 10.50

Givi Bedianashvili, Tbilisi State University, Georgia

The Cultural Factor of Digital Entrepreneurship in the Context of Economic Growth

10.50 – 11.15

Elene Dundua, International Black Sea University, Georgia

Digital Marketing and Corporate Social Responsibility: Strategies for Brand Building and Stakeholder Engagement

11.15 – 11.40

Zviad Gabisonia, Business and Technology University, Georgia

The new law of Georgia on e-commerce-opportunities and challenges

11.40 – 12.05

Natia Kakhniashvili, Tbilisi State University, Georgia Digitalization of Georgia’s Banking Sector

12.05 – 12.15

Coffee Break

12.15

Please, switch to the Session I or Session II and follow corresponding Session’s agenda.