On August 16th at 6:00 PM, The Rendezvous – Kölner Agenturclub will take place at Palmer Hargreaves.
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The Rendezvous – Cologne Agency Club is a recurring event series where agencies in Cologne come together to discuss current topics related to the industry and the agency landscape in Cologne. The goal is to foster dialogue and knowledge exchange within the Cologne agency scene and collaboratively shape the future of the industry. The theme for the agency club on August 16th will be: “Getting Specific: AI – From What to How?”
The event will focus on how agencies can concretely utilize AI and where they should be cautious. AI, with all its various manifestations, is widely discussed and it is evident that it will revolutionize everything, leaving nothing unchanged – “the next big thing.” There is much talk about visions, scenarios, and potentials, but the question remains: How can agencies implement AI now in a concrete manner?
The next agency club will be used to examine the topic of AI in a practical way, moving away from theories and delving into tangible approaches for agencies.
The event’s host and keynote speaker will be the agency Palmer Hargreaves, which has effectively integrated the topic of AI into its agency strategy and has greatly benefited from it. They will share their insights.
The agenda for The Rendezvous – Kölner Agenturclub on August 16th is as follows:
18:00 – Entrance
18:30 – Welcome
18:30 – 18:50 – Keynote speech by Jörn Langensiepen
18:50 – 19:20 – Group discussion on the topic
19:20 – 20:00 – Networking
20:00 – End of the event
In the keynote speech, the following topics will be covered:
The impact of AI on the business model: Opportunities and risks
Finding the right path: Change as a strategy
How AI changes demand: Existing and new customers
How AI changes the offerings: Existing and new products and services
Looking into the crystal ball: What lies ahead?
Jörn Langensiepen, the CEO and co-owner of Palmer Hargreaves, will be the keynote speaker. He is a trained industrial engineer who started his career at the consulting firm PricewaterhouseCoopers before transitioning to the agency world in 2000. Since then, he has developed Palmer Hargreaves into one of the leading owner-managed communications agencies in Germany. Besides the strategic direction of the agency group, he particularly advises clients in engineering and automotive on transformation projects in communication and marketing.
As always, the keynote speech will be the starting point for an open discussion, addressing your important questions and facilitating collective exchange.
We look forward to your participation and an enriching evening with great people.
Event location:
Palmer Hargreaves
Vogelsanger Str. 66
50823 Köln
Does this sound exciting to you? Then we would be delighted to have you join us. Click here to participate.
